Clarification: Origin of the word “Phubbing”

Oct 04, 2015

I have been very excited to see the extensive coverage of our research on Partner Phubbing and relationship satisfaction. I have noticed, however, that several reporters have erroneously written that I coined the term “phubbing”. This needs to clarified. The term “phubbing” was created by the advertising agency McCann Melbourne in 2012 as a promotional campaign for the Macquarie dictionary and was part of a “Stop Phubbing” campaign by the same agency.

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